Continued.. Top 7 Desires People Are Biologically Programmed With

by: Yevgeniy Grytsenko

ID-100692196. Care and protection. Think of protective father, carrying mother, alarm systems, insurance, weapons and hidden cameras.

7. Approval by others. Think of trends, styles, language, groups, social networks (and compulsively spending time there), cheating partners and subcultures.

And here is something very interesting: usually, one desire co-exists with another. For example: red sports car can give enjoyment (desire #1), superiority (desire #5), approval (desire #7) and yes, in some cases help with “building relationships” by picking up potential partners. (desire #3).

This also works in the “relationship arena” with unfaithful behavior and the obvious ramifications from unsavory deeds, leaving the other person feeling hurt, needy and broken, and in desperate need to get some closure and help. There are many products and affiliate offers to help people in this situation. (Now whatever you promote you
should be ethical and try and help people rather than simply taking advantage of their situation in a bad way. In other words – make it a win / win situation where they will benefit from your product.

Skilled practical marketers perfectly understand these desires and most importantly know how to position their products and services in a way that people pay them and their clients instead of their competitors. See, that’s why if you just try and sell a “red sports car” just as “a fast automobile” it will turn out to be a BIG mistake! Sell the “experience”, the “desire” – not the car!

This obviously works well presenting the “avoidance of pain” to your market today as well (parts of desire #2: freedom from fear and avoidance of danger / self preservation). We can learn lessons from everything around us… see if you can see the hidden messages. It is a fine art, but it opens you eyes when you understand this principle.

So what is the lesson ?

The lesson is: think creatively. When you describe your product or service, don’t just list features. And don’t just list benefits. List the benefits that correspond with top 7 desires people are biologically programmed with.

If you want to find out more about practical marketing techniques to “seduce the minds of your buyers”, and How to “Attract and Convert Customers” then check out my website at

Top 7 Desires People Are Biologically Programmed With

by: Yevgeniy Grytsenko

Imagine you can know top 7 desires people are biologically programmed with…

ID-100151932This means that subconscious minds of people are automatically pulling them to achieve these desires, usually overcoming any reason and logic. So, next time you wonder “why do people who can barely afford it finance expensive cars and pay premium insurance by giving their heard-earned dollars to look cool”, you’ll know the answer.

And yes, this also means you can intercept these same hard-earned dollars in your pocket. Don’t feel bad about it, you aren’t robbing anyone, in fact you are helping them find a solution to their problem. If these dollars won’t go in your pocket, they WILL go to someone else’s. But the bottom line is the dollars will go, they won’t stay, because people love spending money on what they love buying. And what do they love buying most? That is the real question.

Basically, the answer is tangible and intangible “things” that help them attain their top 7 desires.

Here they are in a nutshell:

1. Survival, enjoyment and life extension. Think of the illusive diet powders, magic youth pills, health products and even safer cars.

2. Freedom from fear, pain and avoidance of dangers. Think of medications and safety courses but also think of “avoidance behavior” too – what people don’t do because of this desire. Meeting this desire can easily block one’s progress.

3. Relationships. People want to have good relationships (either short term or long term). The dating sites are very prevalent everywhere today. They can be subtle or obvious. Think of “dating” sites, alcohol, short skirts, muscle t-shirts and certain behaviors that’s conducted to meet this desire. People want to feel sexy. In fact, rightly or wrongly, people will go to the extreme to fulfill this desire!

4. Comfortable living. Think of larger house, better apartment, things inside the house, furniture and relocating.

5. Superiority and victory. Think of “my child is better than yours”, expensive designer brand clothes, luxury cars, abuse of the credit card, compulsive shopping for expensive non-essentials and “The
Joneses” movie with David Duchovny. “The Joneses” movie clearly demonstrates how to cash-in on this desire as well as real dangers of it. While it is technically a movie, I personally witnessed over 90% of the behavior when I lived in California. It is very real!

4 Lies Super Affiliates Like to Tell

by: William Cato

ID-100240810When I first got into affiliate marketing back in 2004, it was the wild west of the information age.

There was plenty of good honest vendors and more bad ones floating around on the Internet especially when it comes to affiliate marketing. I have seen super affiliates lead their prospects down a path to losing money just to make a sale. I have also seen them complain on forums and say that affiliate marketing isn’t working for them anymore and they don’t understand why they are “losing list members” and traffic. I know because I have been on their lists and have been hit with promotions from these vampires at an offer an hour. Fortunately, I found great mentors that help break the confusion of lies that others were spreading.

That’s what I want to do for you.

In this short article you’ll discover 4 lies that super affiliates like to tell that will force you to go out of business before you ever get started.

Ready? Let’s get to it…

Lie #1. You need a Website: If I was to start over again today, having my own website would be one of the last items on my list. If affiliate marketing is your business model you don’t need a domain, a self hosted blog or website. Instead I would use that money toward a good auto responder service such as Aweber, because they offer with your AR a free hosted squeeze page that you can drive traffic too, capture the lead, and promote from within.

Lie #2. Offer multiple products and services: Some Super affiliates have the mindset of teaching new affiliates that the more you promote the more you make. However, this is true, but I have been on lists and blogs that promote, promote, promote, to the tune of an offer an hour. This approach to affiliate marketing will kill your business. People will quit listening and filter you out like bad spam. Instead spend the extra time teaching others how your product or service can benefit them.

Lie #3. You don’t have to use the product you are promoting: My first year of affiliate marketing was based on this lie that I heard from a reputable super affiliate, “You don’t have to use a product you are promoting. All you have to do is find reviews of people that have used the product”. . .

Want to know how many sells I made from that approach? $0.00.

When I did purchase a product and actually taught others how that product help my business that is when I started making money from affiliate marketing. Your voice will betray you if you’re not honest. As far as I know that super affiliate is no longer in business.

Lie #4: Promote your affiliate link: As an affiliate marketer, your job is to get potential customers to a sales or product page right? Wrong! Don’t waste the chance to get your prospects email addresses. This will be invaluable to you in the future as you begin working with other affiliate programs. By gathering their email addresses up front, you set it up so you continually will be adding to your own marketing list. Why would you waste a good lead only to have to continue the cycle? By getting a potential customers email address will help you in all your marketing endeavors in the future. Once they are on your list, and then promote your affiliate link.

I hope that you have found the 4 Lies that super affiliates tell entertaining, practical and informative.

William Cato, is the publisher of “Go Getter” a weekly newsletter for Affiliate and Network Marketers

Which Brain Decides To Buy… Or Not? – Continued

by Yevgeniy Grytsenko

Got old foggy-looking headlights on your car? Just wipe them with this cream and they’ll look like new.

Have wrinkles? Just put this miracle cure and you’ll look 20 years younger.

Need to lose weight? Take this magic pill and weight will drop on it’s own.

However, none of these commercials advertise that: Headlights would require extensive polishing and several applications most likely will be needed to achieve somewhat desired result. That one will have to also look into stress levels and diet to help with aging and… That it may be absolutely required to lift some heavy weight for a long period of time to lose weight in conjunction with these pills.

ID-100144670See, if advertisers would actually advertise product’s “used manuals”, then sales would drop severely. Old brain loves miracles and does not like any effort. Now you understand that advertising easy and effortless solution to an annoying problem is one of the best ways to appeal to an old brain and make a sale. Just make sure it is easy and effortless. But does anyone has to lie? No… There are ways to either make easy and effortless solutions or there are ways to create a perception of an easy and effortless solution. I personally like doing both. But someone may ask:

“Wait, Yevgeniy, what do you mean by creating a perception is an easy and effortless solution?”

See, we live in a perception-driven World. If someone perceives that something is hard to do, then most likely it will be. If someone perceives that it will be easy – than most likely it will be. For example, if you go to Gold Coast, Australia and ask 100 people if learning how to swim is hard or easy, I am sure that almost all of them will say it is pretty easy… In fact, to them, it is like a second nature.

Now, if you go to Ikela, Africa and ask 100 people the same question, they may tell you that they are even scared to try. Therefore, based on where and whom you asked, you may develop your very own, yet very stubborn perception about swimming. If you never swam, you may either get super excited to try or would be very glad you never went into the ocean.

Do you now see how perception of ease and effortlessness moves masses of products? And yes, it appeals like an irresistible magnet to an old brain. In fact, so irresistible that people often purchase without their conscious awareness!!!

Something to think about !

Which Brain Decides To Buy… Or Not?

by Yevgeniy Grytsenko

Have you ever wondered why is it some companies have far more superior products but can’t get ahead of “lousy” competitors?

Or why is it some guy with absolutely no marketing experience opens a website and outsells well-educated website owners by 100 fold?

Or how about this one? You present the best, most logical solution to your potential customer and he still spends more money on under-graded deal? Something just doesn’t feel right…

ID-100213258In order to understand how people buy, you need to understand how their brains work. In order to do that, you need to understand that even though brain is one organ, it’s functions are actually divided – making it as though there are actually “three different brains”. All these brains carry out different functions and have hierarchy of powers assigned to them, when it comes to making a decision to buy… or not.

Let’s start with the first brain. It is also known as left brain hemisphere. It processes logical, language and does your mathematics like 2 + 2 = 4. Then comes the right brain hemisphere. This brain deals with feelings and emotions. For example, it can help you feel good when you have 2 dollars, find two more dollars and now you have whole 4 dollars. Or it can make you feel bad because it is just 4 dollars.

Finally, there is an “old brain” – a primitive brain, also known as “survivor”. It makes decisions such as “take it or leave it” and “fight or flight”. That’s the brain that either “buys” or “rejects the purchase”. Trying to appeal with logic to an old brain is a surefire way NOT to make any sales. In fact, this brain can translate logic as “confusion with too much effort to process”. That’s why you see most commercials advertising only easy solutions, quick fixes and miracle cures- but nothing that requires knowledge, experience and persistence to achieve results.